You own a company or are high up on the board of a public company. You see probably one of the fastest changes on a social issue amongst the American populace in many decades. You decide that it would probably be good public relations (PR) to be seen as supporting the side of that social movement that is very quickly winning.
You could remain neutral – true – but any sort of announcement of support is going to be spread among those who support it and are against it. It’s almost free publicity, and you’ll be seen in a positive light by >50% of the public.
It’s so logical that a Vulcan would probably approve.
But not World Net Daily. The list of companies that their followers need to boycott continues to grow.
“Experienced writer” (it doesn’t say he’s a staff writer nor a syndicated columnist) Dave Tombers alerts WND readers that “Now Betty Crocker Gets on ‘Gay’-Marriage Train” with the obligatory putting-of-the-gay-in-quotes as yet another kick in the testicles of any homo stupid enough to read the article (slowly raises hand …).
GLAAD (Gays and Lesbian Alliance Against Defamation, though now they just made the acronym their name and it no longer “stands” for anything) has announced, “Betty Crocker is performing this donation as part of ‘The Families Project,'” where “this” refers to a few couples – once same-sex marriage starts in Minnesota on Thursday – will get a free wedding cake, compliments of Betty Crocker. Betty Crocker is owned by General Mills which, to quote WND, “hasn’t been shy about promoting homosexual marriage.” In fact:
“Families are changing a lot. But they’ve still got one thing in common – the love that makes a home,” says the General Mills website “The Family Project.”
“At Betty Crocker, we believe that a family is a family, no matter how it’s arranged,” it continues.
The WND article continues with some more background on the company before going to NOM (National Organization for [straight-only] Marriage) statements. The horror is palpable:
“I never thought that by eating Cheerios for breakfast I would be supporting gay marriage,” starts the organization’s sample petition signed by tens of thousands of people.
“Your decision to pander to same-sex marriage activists has forced me to choose between your food products and my conscience,” the petition says. “As long as food is produced by other companies my conscience is going to win out over the desire for another bowl of Lucky Charms.
“Until you stop supporting this radical social agenda I must, in good conscience, look for substitutes that I can purchase instead of the following brands.”
NOM goes on to list a few dozen companies that have not openly supported marriage equality as ones that are still “safe” for their followers to buy from.
Meanwhile, the Human Rights Campaign has their own guide about gay-friendly companies. They also have an app, and a PDF, and the PDF is 70 pages long. Kinda reminds me of the NCSE’s “Steve” list to counter the Discovery Institute’s “Dissent from Darwin” list.
While this hasn’t attracted the hundreds of comments I had expected from WND readers, it currently does have 22. Pretty much everyone is saying something along the lines of, “Well, I never liked Betty Crocker anyway, so THERE! I’ll just make darn sure that I’ll never buy anything from them because I only bought stuff from them before by accident!” Or some such whiney-ness.
Edited to Add (September 21, 2013): Right Wing Watch reports that Family Research Council loud-mouth Tony Perkins is calling for people to boycott Betty Crocker because of this. (I also added some Facebook meme pictures.)